The Rise Of The Affordable Designer Bag: The 12 New “It” Brands You Need To Know

Gone are the days when we coveted bags with doorstep drop price points. In the early 2000s, it was common for Hermès, Celine, and Prada to sell bags with five-digit price tags.

Fortunately, over the past few years we have seen the rise of the mid-range bag. Michael Kors spearheaded the revolution by selling his coveted bags for around £ 300, and other designers quickly followed suit. Sister lines of Marc Jacobs and Chloe now specialize in offering more affordable options, and companies like Mulberry and Gucci have started including accessories well under £ 500 in their collections.

Better yet, a whole slew of new designers have sprung up focusing on this area of ​​the market. It’s official: affordable luxury has never been so exciting. Flooding our Instagram feed, these new brands will make your accessories transport better (and more economical) than ever …

SHOP: 11 Affordable “It” Bag Brands You Need to Know

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This clamshell pouch is a guaranteed talking point, whatever your occasion. It comes with a detachable golden chain for extra portability and note the embroidered message and the giant pearl inside.

Lulu Guinness, Blush Vichy Queenie Mini Bag, £ 225

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C. Nicolas, Evie barrel bag, £ 380

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The Evie barrel bag by scottish label C. Nicolas was a front row favorite, but there are plenty of other sleek leather classics where it came from.

C. Nicol, Half Moon Tan Perfect Bag, £ 345

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Elleme, Baozi Raffia Naturale / Black, £ 310

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Based in Paris and founded by Jingjing Fan, Elleme promises to bring buyers “meticulously crafted pieces defined by simplicity, timelessness and uniqueness”. After the fame of the Baozi bag (in the shape of a Chinese dumpling, but much more chic), we fall for the new Baguette style from the Parisian brand Elleme.

Elleme, Pearl Beige Croco Baguette, £ 340

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Slow Dance, Lola Chiffon, £ 245

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Danse Lente was launched in 2017 and gained so much attention that it was acquired by Net-a-Porter within just 2 months of its marketing. The name – French for “slow dance” – comes from the founder’s hope that the wearers of her creations get “a sense of elevation from the bag” – we are sold.

Lente Dance, Lola Weave, £ 720

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Chylak, small basket bag, £ 375

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Launched in 2014 in Poland, Chylak founder Zofia Chylak learned her trade at Proenza Schouler in New York, before launching her eponymous brand. Her chic, influencer-friendly designs have won over fashion insiders with a vintage-inspired faux crocodile print with modern touches. One of our favorites is the saddle bag, which was a hit when it was launched.

Chylak, Crocodile olive mini tote bag, € 255

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ROOP, Monica textured linen shoulder bag, € 109

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ROOP is your brand if you are a queen of sustainable development. Made only from leftover or vintage fabrics, the brand is doing its part to make our world a little greener, and that includes packaging. And they’re all handcrafted in the UK.

Yuzefi, Doris snake effect, £ 445

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British brand Yuzefi was launched during London Fashion Week in 2016, but is quickly becoming the hottest name in the bag world. A personal favorite and a huge hit with the style set, we expect big (huge!) Things from them.

Yuzefi, honey stick with chain, £ 455

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Staud, Scotty leather shoulder bag, £ 270

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Staud is best known for his chic top-handle buckets (a favorite with Emily of Emily in Paris), but his foray into beaded shoulder bags is also on our street.

Wandler, Penelope leather shoulder bag, £ 570

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Elza Wandler burst into our lives in 2017, when she launched her eponymous accessory brand Wandler. Best known for its minimalist and elegant pieces with a play of colors and sizes – its latest foray into footwear has gained cult brand status among the style ensemble while also establishing itself as a go-to brand for chic bags.

Wandler, Georgia Ivory Leather Top Handle Bag, £ 590

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Hereu, Nusa knotted shoulder bag, € 667

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José Luis Bartolomé and Albert Escribano returned to their Mediterranean roots to found Hereu after many years immersed in the cultural mix of London and Paris. Handcrafted in Spain, their work is physically rooted in the Mediterranean landscape and the individual hand of the craftsman is always the starting point of every design.

Studio Amelia, drawstring tote bag, £ 298

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Launched in 2018, Studio Amelia is known for its barely visible minimalist silhouettes that are stylish enough to be worn day or night.

Mashu, Philippa Noir, £ 280

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Designed in London and made by expert artisans in Greece, Mashu is inspired by Art Deco interiors and objects as well as Cycladic and contemporary architecture. In addition, the label is committed to using sustainable materials of superior quality, concerned with the health and well-being of our planet.

Mashu, Leopard Amaryllis, £ 290

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IBEKA, Amivi mini chewing gum, £ 280

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IBEKA was born from the desire to find the perfect balance between the contemporary world in which we live and the multicultural heritage of the founder Jessica Carré. The handbags are handcrafted near Florence, using only the finest Italian leather to ensure exceptional quality and longevity.

HVISK, Neat tone-on-tone black, £ 68

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HVISK is a Danish vegan fashion brand, PETA certified, founded in Copenhagen. The brand takes inspiration from the bustling streets of the city with the ambition to design bags creating the feeling of a playful, colorful or detail-oriented look that will give the individual a more personal style.


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