Are designer brands worth the hype? – The central tendency

Our current generation is full of wealthy and privileged crowds who are encouraged to own the most exclusive and expensive clothing lines when in reality it is far from healthy.

An old adage says “you get what you pay for”. When it comes to fashion today, this statement is more than legitimate. Consumers pay low prices for low-quality clothing, but when it comes to high-end lines, that saying is wrong: people end up paying way more than they get.

The clothing industry strongly encourages our young people to keep abreast of the latest trends; therefore, designer stores advertise the fashion-specific cuts that everyone is desperately looking for.

It is difficult to venture into school every day as a student and detect the attire of one’s peers; teenagers are constantly judging each other for their choice of clothes. It’s unfortunate, but it happens regularly. The organization of brands truly exemplifies these actions, and they begin to categorize aspects of popularity in terms of grouping.

There are three main categories of brand characterization, and each individually has its own unique style and pricing that determines the level of customer service. However, customers often negotiate with an alternative brand because of the negatives the initial brand may offer.

Fashion retailers are usually labeled as cheap due to the specific fabric and construction used. Fast fashion stores such as Forever 21, Zara and H&M are generally considered “disposable” fashion due to these characteristics present in their clothing. The majority of their fabrics are cheap materials that continue to be labeled as cheap in their storefronts.

On the other hand, premium brands fall in the middle: they are often referred to as affordable luxury brands. For example, Tory Burch and J. Crew fall into this fashion category. This level also combines with bridge marks. Bridge brands are generally the cheapest ranges from top designers. They are more generally reasonable to buy.

These stores are nothing more than additional brands with abundant price difference that produce essentially identical hardware.

The most fashionable brands – Gucci, Louis Vuitton, Chanel – are considered luxury brands: they are far too expensive for the average person. Favorable items like handbags and belts can range from $1,000 to $100,000. In addition, the presentation of the windows is excessive; the majority of them are made up of security guards guarding the entrance. This is very intimidating for nearby customers and consumers.

Nonetheless, designer brands do indeed provide quality clothing with superior material base and immense production process. Owning these clothing lines provides a sense of authority and, often, popularity. Continually spending excessive amounts of well-earned money is not at all economically sound.

The hype for designer brands today is far too much. These exclusive brands are simply alternative options that deliberately raise their prices. Their eternal goal is for people to be attracted knowing that the specific brand name is embellished on their products.

There’s no doubt that I’m sometimes guilty of craving these chic clothing lines, and the obsession with them has inevitably overtaken our modernized youth.

These stores are nothing more than additional brands with abundant price difference that produce essentially identical hardware. Knowledgeable people have understood that value is what something is worth and not just what it costs.


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