Coming Soon An Avatar Store That Sells Virtual Designer Clothes

Facebook owner Meta Platforms is launching a digital clothing store where users can buy designer outfits for their avatars, chief executive Mark Zuckerberg said Friday.

Virtual outfits designed by fashion brands Balenciaga, Prada and Thom Browne will be available for purchase to begin with, Zuckerberg said, speaking in a live video stream with Instagram’s fashion boss.

A spokesperson for Meta said they would cost between $2.99 ​​and $8.99, much less than the actual outfits from these designers. Prada’s Matinee ostrich leather bag, for example, sells for $10,700.

Zuckerberg said he hoped to turn the store into an open marketplace where developers could create and sell a wide range of digital clothing.

Also read: What were the stuffed animals doing at the Thom Browne fashion show?

Avatars have emerged as a way for Meta to connect user identities across Facebook, Instagram and its other services, as they increasingly bridge platforms and move towards building an immersive “metaverse.” of shared and interconnected digital worlds where users can come together.

Users of the company’s virtual reality headsets are setting up avatars to play video games, take exercise classes and take part in conference calls, although the digital outfits will initially only be available on Facebook, Instagram and Messenger, Meta said in a statement.

The company redesigned its VR avatars last year to be more expressive and three-dimensional, then made them available on Facebook, Instagram and Messenger from January.

Also read: How will the fashion world adapt to the metaverse?

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