Meet the Scottish fashion boss who helps designer brands serve Hollywood stars and royalty

It could be a call from a luxury fashion brand to have one of their dresses shipped to Beyonce for an awards ceremony in the United States or to deliver an item for a mysterious royal to the palace. of Kensington – fashion company director Susie Palmer never knows what might be next. .

Just over four years ago, the Fashion and Textile Design Management graduate from Heriot-Watt University in Edinburgh started The Brand Hangar, but during this time it grew and moved. to meet the demand for its elite service.

Ms Palmer, from Glasgow, spotted a gap in the market in the way high-end luxury fashion brands were shipping their products to customers or stores. Some even hired interns to wrap and wrap the clothes, sowing the seeds for the idea of ​​a luxury brand warehouse that picked, packed, packed and shipped goods.

The Brand Hangar is considered a ‘hidden secret’ in the fashion world, but has become a staple for London fashion houses, with clients such as Justine Tabak, Sweethearts of the Rodeo and Wales Bonner all desperate to get their designer dresses and accessories. the hands of key customers and VIPs.

It offers wholesale and e-commerce pick and pack to luxury boutiques, department stores and individuals.

Along with her partners Mark Bowring and Paul Witkover, Ms. Palmer kept the location of the Brand Hangar a closely guarded secret given the high price of the merchandise involved.

“I had been working in the fashion industry in London since I graduated from Heriot-Watt and even in college I realized that it was the business side of the industry that interested me. more, ”said Ms. Palmer, 40, who worked for designer label Issey. Miyake at his flagship store in London.

“However, a few years ago I saw a gap in the market in the way fashion brands get their items to customers.
“We started with a 900 square foot warehouse and wondered how we were going to fill it. It turned out that there was no problem and we ended up looking for a larger space of 12,000 square feet, ”added Ms. Palmer, who ran her own fashion network business Palmer for eight years. Productions with clients such as Sophie Hulme, McQ, Studio Nicholson, Project D., Beulah, Anna Valentine and Lazy Oaf.

“We are the hidden secret of the fashion industry,” she said. “It was booming. We would pick, pack and wrap items for wholesale or stores like Harrods and Bloomingdale’s in New York City and then it all stopped overnight.
The business must have found itself with out-of-season inventory, but brands quickly realized they had to pivot and turn to online shopping which experienced a huge boom in 2020.

Ms. Palmer added, “We had a warehouse full of designer brand inventory that was going nowhere. The focus then shifted to online shopping and e-commerce really became the thing.

“Where we were sending packages to stores, they were people buying from home on lockdown that we were sending.”

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Susie Palmer, director of The Brand Hangar, saw a gap in the market

The Brand Hangar in London serves upscale designer brands with distribution

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Susie Palmer, of The Brand Hanger, is no stranger to rushing clothes to celebrities like Beyonce

Susie Palmer, of The Brand Hangar, is no stranger to rushing clothes to celebrities like Beyonce

The Brand Hanger in London serves upscale designer brands with distribution

The Brand Hangar in London serves upscale designer brands with distribution

With time and gasoline precision, The Brand Hangar has a skilled packaging team and one of the questions people ask during the interview is if they like to wrap Christmas presents.

“We have lists and lists of how items should be packaged in a certain way or in a certain style for specific customers and one thing we ask future employees is if they like the packaging. because it’s an important part of what we do, ”added Ms. Palmer.

Looking ahead, as the economy and retail, including the fashion industry, begin to recover, Palmer believes some things have changed for the better.

“So many stores have closed and the names have disappeared from the main street. I used to spend my Saturday afternoons hanging out in Sauchiehall Street with my grandma, but those shopping days are over. There was also such a focus on the spring / summer and fall / winter seasons and I think the lockdown could have changed that, ”Ms. Palmer added. “In the past, after London Fashion Week, there was such a quick turnaround to get items to stores, but the lockdown has changed the way people shop and fashion brands can supply and deliver their items as and when they are ready. ”

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