Renting designer clothes at Tulerie promotes sustainability

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Believe me, I know why you don’t want to wear the same old jumpsuit you wore 10 years ago for a wedding – then again five years ago for a dinner party – to that shower you have next month. It’s a feeling I know all too well, especially now that events are slowly coming back on my calendar and I’m really excited to dress in something fresh and new. Don’t get me wrong, it’s okay to repeat an outfit, but maybe I just want to be a different version of myself! A version that doesn’t achieve the same sour cream-stained sweats every Tuesday night for tacos. I am ready to channel a different energy now. But, like many of us, I have also spent much of the pandemic thinking about how I shop, and I know my values ​​lie in reducing my carbon footprint and finding the right one. production process of each brand.

“[R]enting is one of the best ways to connect like-minded consumers who want to evolve their personal style while dressing according to their values. “

Now, I’ve always been a vintage lover, not only because I like to reinterpret trends from different decades, but also because of how a garment can speak for its previous wearers. As someone who wrote their college thesis on how clothes tell our stories based on the memories we create in them and the psychological attachment we form to their presence in our wardrobe, you bet I am. an economics enthusiast. So when I found out Tulerie, an app that aims to minimize waste in the fashion cycle by increasing the lifespan of designer pieces, I was intrigued. Here I could borrow some really fancy clothes from other people – maybe something they’ve only worn once or twice – and then send them back immediately. It’s a great option for vacations and events when you’re likely to be taking a lot of photos that will turn into moments on your timeline or squares on your Instagram feed. (Again, it’s okay to repeat an outfit, just in case you want to change it up!)

Founder and CEO of Tulérie Raw Violet launched the company in late 2018, but halted work at the height of the pandemic because many people were rightly suspicious of sending packages and buying and selling used clothing. But since the introduction of vaccines, average spend per rental has increased 23%. Gross told POPSUGAR that September 2021 was the best month on record for the app, with a more than 200% increase in total rental bookings. Tulerie allows customers to decide for how many days they want to rent a product – four, 10 (the most popular choice now that people are starting to travel), or 20 – which affects the price. (You may also be charged a cleaning fee between $ 5 and $ 30.) Ultimately, users end up getting a higher percentage of the original retail price back on their clothes and accessories than they sell them. at a consignment store or online resale site. . They also have the advantage of carrying their items between rentals, and they never have to part with them unless they want to. If the lenders are in the hope of selling a part that they no longer need, they can also put them up for sale.

Image Source: POPSUGAR Photography / Sarah Wasilak

I had two outdoor weddings planned this fall, so I started out looking for a Bottega Veneta bag (what a dream!), While the retail value is over $ 2,000. Weeks later I wore a $ 925 Prada satin bustier and returned it to the lender immediately after the weekend for under $ 100. Of course, I started experimenting by also listing clothes from my own closet and quickly made money sending my Gucci belt and Chanel pumps to new wearers, all to add to their history and help people create new memories in my old treasures. . Call me nerdy, but I just think this idea is romantic.

It should be mentioned that the app has an extremely well organized haute couture inventory, with the most popular brands being Dolce & Gabbana, Zimmermann, Johanna Ortiz, Cult Gaia, Bottega Veneta, Loewe, Fendi, Stella McCartney and Chanel, and there are even new season items from the recently discontinued collections readily available. That being said, I would like there to be a wider range of sizes and more diverse labels to choose from, as representation and inclusiveness are things I think about and constantly look for in a shopping destination. .

I spoke to two industry leaders who are longtime tenants and lenders, and stylists Cassandra Dittmer OK. “I really hope that [Tulerie is] able to expand and continue to broaden its selection, “she said, stressing the positive side of the initiative. in mind. With increased transparency and climate awareness across the board. rental industry is one of the best ways to connect like-minded consumers who want to evolve their personal style while dressing according to their values. ”

Stylist Anchyi Wei also likes being able to wear luxury without having to personally invest in something she’s not ready for. Coming up, the two women come up with their own versions of the app and explain why they think Tulerie is the future of fashion, even though it’s based on the idea that we can all bring energy and light. to the clothes of the past.

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