Target launches designer dresses collection with three feminine brands

Target continues its series of partnerships with designers. For more than 20 years, the American company and its Design for All series have enlisted the most fashionable names in the fashion industry for capsule collections, from Proenza Schouler and Altuzarra to Missoni and Marimekko. And even as the retail landscape is going through upheaval due to the coronavirus outbreak, Target is not letting circumstances prevent the start of its latest collaboration.

On June 6, Target will launch The Designer Dress Collection, a selection of dresses made by top designers: Lisa Marie Fernandez, Rebecca Hessel Cohen of LoveShackFancy and Carly Cushnie of Cushnie. Each brings their iconic aesthetic to 70 styles ranging from sizes XXS to 3X, all at affordable prices, from $ 40 to $ 60.

LoveShackFancy for Target

“For over a year, the Target team has worked closely with these three distinct and incredibly talented designers to bring our guests this special and affordable limited edition collection,” said Jill Sando, Executive Vice President and Director merchandising, style and brands owned by Target, in a statement.

From Fernandez’s beach ruffles in sorbet colors to bucolic prints and vaporous fabrics by LoveShackFancy to bold silhouettes in contrasting, contoured colors by Cushnie, the collection is expansive, inclusive and aims to spread lightness during this difficult time.

target dress collection

Cushnia for target

“When we first started working with these three designers, our collective hope with The Designer Dress Collection was, and still is, to evoke a sense of joy and confidence that comes with finding the perfect dress, especially since we hope for better days to come. ” Sandro added.

target dress collection

Lisa Marie Fernandez for Target

The official launch is still a few weeks away, but you can preview the entire collection here.

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