Target’s New Designer Dress Collection Appeals to Designers

Through its Design For All collaboration series, Target has offered its clients two decades of collaborations with designers such as Missoni, Rodarte, Proenza Schouler and ranging from children’s clothing to housewares. Now, Target is introducing a new series of designer collaborations built entirely around the most important wardrobe staple: the dress.

The designer dress collection, like Target’s past collaborations, showcases each designer’s unique style, creativity and brand spirit. For its debut, Target entrusted three female-led labels – LoveShackFancy, Cushnie and Lisa Marie Fernandez – with the task of designing an assortment of colorful dresses in their signature aesthetic. The collection includes over 70 dresses in a variety of silhouettes, colors and prints, and sizes XXS-3X. Customers can choose from Cushnie’s iconic silhouettes in neon, pinks, and vivid reds, whimsical floral dresses from LoveShackFancy, and relaxed, vacation-ready pieces from Lisa Marie Fernandez, all for $ 60, a fraction of the price that you would pay for basic designer collections.

Cushnia for target

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target designer dress
Lisa Marie Fernandez for Target

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target designer dress
LoveShackFancy for Target

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Target and the designers have been working on the collection for over a year in the hope that the collection “will evoke a sense of joy and confidence that comes with finding the perfect dress, especially as we look forward to better days. coming soon, ”Jill Sando, Executive Vice President. president and chief merchandising officer of Style and Owned Brands at Target, said in a statement. The collection launches online on June 6 before making its debut in Target stores on June 15.

Overview of the entire collection here.

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